Amplification

One account has a ceiling. Three hundred don't.

We fund and run clipping campaigns that put your content across hundreds of independent accounts at once, and we pay per thousand verified views rather than per post.

What a clipping campaign actually is

Independent editors take your long-form footage, cut their own short videos from it, and post them on their own accounts. They get paid out of a funded pool for every thousand verified views they generate.

You stop being one account fighting one algorithm. You become a hundred accounts, posting in a hundred different styles, hitting a hundred different corners of the same audience.

How we run it

STEP 01

We capture the source material

A long-form shoot day built around something worth watching. Two to four hours of footage becomes a one to two hour pillar. Without strong source material, a clipping campaign has nothing to cut and it dies in week one.

STEP 02

We build and fund the campaign

Brief, brand rules, banned topics, visual standards, payout rate, caps and deadlines. We set the rate deliberately high enough to attract editors who are actually good.

STEP 03

We vet every editor who joins

Not everyone gets in. We check account history, output quality and audience. A clip that performs on the wrong account costs you more than it earns.

STEP 04

We moderate, report and pay out

We review submissions, pull anything off-tone, track verified views and report what ran, what worked, and what it cost per thousand.

What it actually costs

Clipping campaigns pay somewhere between $0.20 and $6 per thousand verified views. The market average sits around $1.

We recommend $2. Double the average, because that is the level at which experienced editors take a campaign seriously instead of ignoring it. Underpaying is the most common reason these campaigns fail.

Plan for a 20 to 30 percent haircut. Not every view is verified and not every submission qualifies, so a $10,000 pool at $2 should be modelled at four to five million views, not a flat five.

Pool
$10,000
Rate
$2 per 1,000
Modelled reach
4 to 5 million views

Comparable paid social reach typically costs $10 to $30 per thousand, and it arrives as an advert rather than as a person.

Why most clipping campaigns fail

  • They underpay.

    Below $2 per thousand, the good editors do not turn up and the campaign fills with low-effort submissions.

  • There is no source material.

    Editors cannot cut what does not exist. Campaigns launched on a thin folder of clips stall within days.

  • Nobody set the rules.

    Without written brand rules, editors optimise for views alone, and you end up amplified in a tone you would never have chosen.

  • Nobody is moderating.

    Volume without review means the worst clip in the campaign becomes the one that travels.

  • It was switched on too early.

    Amplification multiplies whatever already exists. Run it before the brand has a defined look and voice and it multiplies nothing.

What we handle

  • Long-form capture and pillar edit
  • Campaign brief and brand rules
  • Payout rate strategy and budget modelling
  • Editor recruitment and vetting
  • Submission review and moderation
  • Takedown requests on off-brand clips
  • Verified view tracking
  • Monthly reporting on cost per thousand

Who it's for

Founders building a personal brand.

You want to be known by a specific room, fast.

Brands with one strong asset.

A podcast, a launch, a documentary. Something worth cutting a hundred ways.

Anyone already posting well.

Clipping multiplies what works. It cannot create what isn't there yet.

Questions, answered.

Ready to be everywhere at once?